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Infront retains German Ice Hockey Federation business to 2024

Germany in action at 2019 IIHF Ice Hockey World Championship in Kosice, Slovakia. (Photo by Martin Rose/Getty Images)

The Infront agency has renewed its long-running commercial agreement with the German Ice Hockey Federation (DEB) and will continue to represent the exclusive sponsorship and media rights, along with the merchandising rights, to Germany’s national teams.

Having first begun working together 15 years ago, Infront and the DEB have announced a contract extension until the end of the 2023-24 season.

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