Infront
Infront and Bundesliga’s Mainz agree six-year extension
The Infront agency has renewed its exclusive agreement with FSV Mainz 05 to sell sponsorship and pitchside advertising rights, along with hospitality packages
EXCLUSIVE: ITTF to appoint long-term Chinese commercial partner after nine-month search
The International Table Tennis Federation is close to announcing a Chinese investor as its long-term partner as part of a wider commercial overhaul, SportBusiness understands
Warrior maintains Champions Hockey League commitment
US sporting goods manufacturer Warrior Sports, a sponsor of the Champions Hockey League since the European club ice hockey competition was reborn in 2014, has agreed a three-season extension to its association
Nugent: iX.co has attracted ‘sports adjacent’ clients since launch
The iX.co digital subsidiary conceived by the Infront agency has brought in new business from what it calls the “sports adjacent” sector after launching as a single entity in May.
Infront sells out EHF Euros sponsorships with Unibet deal
Online gambling operator Kindred Group has agreed a deal with the Infront agency for its Unibet brand to sponsor the European Handball Federation’s men’s and women’s European Championships next year.
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Fortuna Düsseldorf take rights in-house as Infront deal not renewed
German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …
Infront’s German skiing sponsorship remit to cover 2023 Biathlon Worlds
The German Ski Association (DSV) has expanded its work with the Infront agency through a new sponsorship rights sales agreement for the 2023 edition of biathlon's IBU World Championships in Oberhof, Germany
Coop Norge extends Nordic World Championships support in Infront deal
Norwegian supermarket chain Coop Norge has broadened its presence in skiing by agreeing a deal to sponsor the next three editions of the International Ski Federation’s (FIS) Nordic World Ski Championships.
Long-serving Marte to leave Infront, retains motor sports consultancy role
Rainer Marte, an experienced rights and event management executive who has been with Infront since its creation in 2002, is to leave the Zug-based agency at the end of this year
DMAX signs kit sponsorship deal with Stade Toulousain
French Top 14 rugby union club Stade Toulousain has secured moving specialists DMAX as a new kit sponsor
Wanda Sports Q3 revenue up but €31.2m loss reported on higher costs
Wanda Sports Group, the owner of the Infront agency and Ironman business, among other interests in sport, has reported a third-quarter loss of €31.2
Infront and TMG to market rights to Finland’s IIHF World Championship
The Finnish Ice Hockey Association has partnered with the Infront and TMG Sports agencies to jointly develop and offer exclusive marketing and hospitality opportunities in Finland for the 2022 Ice Hockey W…
Infront nets ING as Turkish basketball top tier title sponsor
Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.
Ringier Sports launched as Infront exits joint venture
The Swiss Competition Commission (Comco) has approved the takeover of the InfrontRingier Sports & Entertainment agency by Swiss media group Ringier in a move that will see it transition to Ringier Sports
Nordic World Ski Championships continue sustainability focus with Stora Enso
Renewable and recyclable solutions company Stora Enso has extended its presenting sponsorship of the International Ski Federation’s (FIS) Nordic World Ski Championships for a fourth edition of the event.