Esports tournament organiser PGL has extended and expanded its agreement with the IMG agency

Chris Axer is understood to be leaving a prominent sponsorship sales role at Infront to take up a position with the rival IMG agency, despite having joined the Switzerland-based agency only three and a…

British Airways has become the latest brand to sponsor Emma Raducanu, after the British tennis star was named global brand ambassador for the airline

The Global Esports Federation and the Singapore Esports Association (SGEA) have established the Global Esports Games Organising Committee that will work closely with the IMG agency, as the city gears up…

The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…

The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency

The Ultimate Fighting Championship has set what is said to be a first for the sports industry by agreeing a deal with technology start-up Fabacus to launch a global consumer rewards programme for fans…

The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands

Endeavor’s initial public offering will generate funds to provide “flexibility” over how the business is run, pay down debt and enable further acquisitions, according to Mark Shapiro, president at the s…

Men's lifestyle magazine Men’s Journal has become the official lifestyle media partner of motorsport series Formula Drift and the Escape from Alcatraz Triathlon in deals brokered by the IMG Agency.

Physiotherapy and strength training provider Kieser has become title sponsor of Australia’s Great Ocean Road Running Festival in a deal brokered by the IMG agency.

World Table Tennis (WTT) has announced Shanghai Double Happiness (DHS), the sports equipment supplier, as its first-ever global partner

Sports brand Nike will be the event naming sponsor of the Melbourne Marathon Festival when it returns to the sporting calendar this October

Conmebol, South American football's governing body, has signed up automotive brand MG Motor as a sponsor of the Copa Sudamericana

The IMG agency has worked with Epic Games to enable 23 football clubs to appear in the publisher’s popular Fortnite title.

Liga MX, Mexico’s top-flight football competition, has appointed IMG as its exclusive commercial agency for global sponsorships until 2023.

Georgie Sangster has taken up a role as account director at Logan Sports Marketing, the sponsorship consultancy set up by former Scotland rugby union star Kenny Logan, after leaving the IMG agency