Formula One Management
Singapore Airlines names GP as Temasek swaps brands
Singapore Airlines has replaced telecommunications company SingTel as title sponsor of the Formula One Singapore Grand Prix. Singapore Airlines will pay S$10m (€5.8m/$8m) to $15m per year under a deal signed in April.
Caterham enters Spanish GP with new partner
Formula One motor racing team Caterham has agreed a new sponsorship deal with Australian semiconductor manufacturer Silanna.
Red Bull Racing to explore technical innovation with Scott Sports
Formula One motor racing team Red Bull has agreed a deal to make cycling, running, motorsport and winter sports products manufacturer Scott Sports an official supplier.
Singapore Airlines wings in for naming rights to home F1 race
State-owned Singapore Airlines has reached a two-year title sponsorship agreement for Formula One’s Singapore Grand Prix.
Subway linked to F1 sponsorship
US sandwich chain Subway is pondering a move into Formula One that would mirror its sponsorship strategy for the Nascar American stock car racing series
Force India signs up new sponsor ahead of Bahrain GP
Formula One motor racing team Force India has announced a new sponsorship deal with UK-based pharmaceutical group Auden Mckenzie.
Letter from the IEG Sponsorship Conference, Day Three and Four
Day three of the 2014 IEG Sponsorship Conference started at a round table with director of global partnerships for logistics company UPS, Betsy Wilson.
Force India adds Mexican partners
Formula One motor racing team Force India has reached sponsorship agreements with Mexican companies Consorcio Aristos and Ficrea.
Marussia renews with Armin Strom
Formula One motor racing team Marussia has signed a one-year extension to its sponsorship agreement with Swiss watch manufacturer Armin Strom.
Sauber brings in two partners ahead of new F1 season
Formula One motor racing team Sauber has agreed deals to make fashion label McGregor and real estate company Pacific Ventures Dubai premium partners on the eve of the 2014 season.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Red Bull puts best foot forward with Geox
Formula One motor-racing team Red Bull Racing has announced a one-year extension of its sponsorship agreement with Italian footwear manufacturer Geox for the 2014 season.
Toro Rosso renews Nova Chemicals deal
Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.
Sauber continues Mexican drive with Unifin and Interproteccion
Formula One motor-racing team Sauber has further expanded its number of Mexican commercial partners through one-year deals with financial institution Unifin and insurance company Interproteccion.
Force India and Caterham sign contracts ahead of new F1 season
Force India signs Mexican partner to mark Perez arrival
Formula One motor racing team Force India has announced a multi-year sponsorship deal with Mexican lubricant oils manufacturer Roshfrans.
Sauber toasts another year with Jose Cuervo
Mexican tequila brand Jose Cuervo has announced an extension of its partnership with the Sauber Formula One team for the 2014 season.
Gutierrez deal drives Telmex-Sauber renewal
Formula One motor racing team Sauber has announced an extension to its sponsorship agreement with Mexican telecommunications group Telmex.