Formula One Management
McLaren mines new areas with Logitech and Star Sports deals
US consumer electronics brand Logitech and Asian broadcaster Star Sports this month joined McLaren-Honda Formula One under multiyear agreements as the team seeks to expand portfolio during the 2017 series.
Pirelli seals Formula One extension
Italian tyre manufacturer Pirelli has concluded a three-season extension to its partnership with the Formula One motor racing series.
B2B brands raise the bar in Formula One
For the purposes of this Data Report into the top three sponsors by rights fee attached to the 10 Formula One teams for the 2016 season, carmaker constructors have not been included.
Singapore Airlines maintains backing of nation’s F1 race
Singapore Airlines has agreed an extension to its title sponsorship deal with Formula One’s Singapore Grand Prix.
Manor Marussia bolsters portfolio with Flex Box
The Manor Marussia Formula One motor-racing team has signed up Flex Box, a leading manufacturer and supplier of new shipping, storage and reefer containers, as its latest partner.
Force India raises glass to Cavall deal
Formula One motor racing team Force India has agreed a partnership with Mexican wine producer Cavall.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
Ecclestone open to ideas on F1 GP title rights
Bernie Ecclestone has told Sports Sponsorship Insider that Formula One Management, the motorsport’s commercial rights-holder, has not failed in its efforts to sell title sponsorships to its Formula One Grands Prix this season.
Ferrari and Red Bull jostle for commercial pole
Pirelli stays on track with Spanish and Hungarian Grand Prix
Italian tyre manufacturer Pirelli has been retained as the title sponsor of this year’s Spanish and Hungarian Formula One grand prix races.
Jose Cuervo switches to Force India for 2015 F1 season
Tequila brand Jose Cuervo has signed a partnership with the Force India Formula One team, effective from the 2015 season of the motor racing championship.
Rolex makes time for Australian Grand Prix
Swiss watch manufacturer Rolex has extended its title sponsorship of Formula One’s Australian Grand Prix for a third consecutive year.
Diageo defends Formula One association amid Eurocare concern
Drinks giant Diageo has defended its sponsorship of the Formula One motor racing championship in response to criticism from the European Alcohol Policy Alliance (Eurocare).
Etihad extends Abu Dhabi F1 Grand Prix sponsorship
Etihad Airways has extended its title sponsorship of the Formula One Abu Dhabi Grand Prix.
Mercedes step forward with Puma
The Mercedes Formula One motor racing outfit has announced a multi-year extension to its team supplier partnership with German sportswear giant Puma.
Formula One raises a glass to Johnnie Walker partnership
Scotch whisky brand Johnnie Walker has entered into a multi-year partnership with the Formula One motor-racing series.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.
Smirnoff: Along for the ride with Force India
Diageo-owned vodka brand Smirnoff has committed the lion’s share of its global sponsorship budget for this year to a one-year major partner deal with the Force India F1 team. The deal was announced on May 1, ahead of the Spanish Grand Prix, the fifth race of the Formula One season.