Formula One Management
Deal of the month: Emirates and Formula One Management
Dubai-based airline Emirates agreed a five-year deal, worth at least $30m per year, to become a global partner of Formula One
Ecclestone: “Prestige” brands perfect fit for F1
FORMULA ONE’S RECENT sponsorship deal with luxury watch brand Rolex is the latest example of Formula One Management (FOM)’s strategy of recruiting “prestige” brands to its collection of centrally-sold Global …
Coca-Cola gears up for F1 entry
COCA-COLA is evaluating Formula One as a sponsorship platform, a top marketer for the soft drinks giant has confirmed