In December 2020, primary partner Honda leveraged its Vietnam Football Federation rights through a TV, digital and social campaign pushing the idea that every goal the side scored was a result of the shared dreams of the entire country.

Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

Global nutrition company Herbalife has extended sponsorship deals with the Vietnam Olympic Committee and the Vietnam Paralympic Committee.

Vietnamese banking group Saigon Hanoi Commercial Joint Stock Bank (SHB) has extended its partnership with English Premier League football club Manchester City.

English Premier League football club Manchester City has entered into a regional partnership with Ballr, an engagement technology company that specialises in fantasy sports.

Japanese automotive manufacturer Suzuki has entered into a partnership with the Vietnam Football Federation.

Japanese internet solutions company has entered into a partnership with the Vietnam Football Federation, under which it will sponsor the country’s national team.

Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.

Tokyo-based company Otsuka Pharmaceutical has signed a sponsorship deal with the Olympic Council of Asia to make its Pocari Sweat brand the official sports drink for the next two editions of the Asian Games multi-sport event.