Vietnam

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Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.

For the 2018 Formula One season, Heineken activated its rights through a four-city media/influencer PR programme linking host city underground culture to F1 lifestyles.

Vietnamese sports and digital media company Next Media has sealed a deal with the Vietnamese football federation to become the Asean Football Federation under-19 youth championships title sponsor

Japanese automotive brand Honda has signed a new partnership with Vietnam’s national football federation.

English Premier League football club Manchester United has renewed its partnership with South Korean pharmaceuticals company Cho-A Pharm.

Global nutrition company Herbalife has extended sponsorship deals with the Vietnam Olympic Committee and the Vietnam Paralympic Committee.