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Sabeco extends Vietnam Football Federation sponsorship

Action from the AFF Suzuki Cup match between Vietnam and Thailand in Singapore. (Photo by Yong Teck Lim/Getty Images)

Vietnamese brewer Saigon Beer Alcohol Beverage Corporation (Sabeco) has upgraded and extended its sponsorship of the Vietnam Football Federation (VFF) in a three-year agreement running from this year until 2025.

Sabeco will be the exclusive brewery of the Vietnamese men’s, women’s and under-23 national teams. It has also been promoted from a supporting partner to a “top-star” partner of the federation. Sabeco will use the partnership to promote its Bia Saigon brand.

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