South African holdings company MicroMega has reached an agreement to become an official sponsor of the Sharks Super Rugby franchise.
Under the deal, the terms and length of which were undisclosed, MicroMega will benefit from a branding position on the upper-right chest of the Sharks jersey.
MicroMega holds controlling interests in a number of operating subsidiaries across the information technology, financial services, occupational health and safety, and labour supply services sectors. The Sharks deal is its first move into sports sponsorship.
Durban-based Sharks began their 2014 Super Rugby campaign with a 31-16 victory over fellow South African team the Bulls at the weekend.