HomeNewsNewsFinancial Services - BankingFootballGhana

First Capital Plus Bank scores Ghana Premier League deal

Banking group First Capital Plus Bank has agreed a five-year deal with the Ghana Football Association to become the title sponsor of the country’s top flight football division.

The agreement is worth $10m (€7.4m) and commences from the 2014-15 Premier League season.

First Capital Plus Bank chief executive John Kofi Mensah said: “We will come up with innovative products for players and the clubs and collaborate…to develop holistic strategies to make our league one of the most attractive leagues in Africa and in the world.”

Most recent

Brighton and Hove Albion’s main shirt and stadium naming rights deal with payment services brand American Express is a club record.

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.