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First Capital Plus Bank scores Ghana Premier League deal

Banking group First Capital Plus Bank has agreed a five-year deal with the Ghana Football Association to become the title sponsor of the country’s top flight football division.

The agreement is worth $10m (€7.4m) and commences from the 2014-15 Premier League season.

First Capital Plus Bank chief executive John Kofi Mensah said: “We will come up with innovative products for players and the clubs and collaborate…to develop holistic strategies to make our league one of the most attractive leagues in Africa and in the world.”

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The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.