Sub-Saharan Africa
Ajax Cape Town calls in Huawei shirt deal
South African Premier Soccer League team Ajax Cape Town has reached a two-year agreement to make Chinese telecommunications company Huawei its official shirt sponsor.
Bidvest extends naming rights deal for South African cricket’s Bullring
South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.
Malawi FA nets Umbro partnership
The Malawi Football Association (FAM) has agreed a three-year deal with Umbro to make UK-based sportswear provider its technical sponsor.
Nashua Limited joins up with South African cricket powerhouse
Business solutions group Nashua Limited has signed up as the principal sponsor of South African cricket team Cape Cobras for the 2014-15 season.
Botswana Premier League stays connected with naming sponsor
Botswana Telecommunications Corporation (BTCL) has signed a three-year extension to its title sponsorship deal with the Botswana Premier League football competition.
AfrAsia Bank backs landmark Mauritius Open
Hansa Pilsener toasts Premier League double
South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.
Sunfoil makes splash with Dolphins extension
Sunflower oil brand Sunfoil has renewed its title sponsorship of South African cricket team the Dolphins for a further two years.
PSL’s AmaTuks secure main sponsor
South African football team University of Pretoria has announced a three-year partnership with insurance firm Workerslife ahead of the 2014-15 Premier Soccer League season.
ISPS moves into Africa with Mpumalanga Black Aces
Philanthropic organisation the International Sports Promotion Society has announced a shirt sponsorship deal with South African Premier Soccer League (PSL) team Mpumalanga Black Aces.
SAA to support South African athletes on road to Rio
National flag carrier South African Airways has agreed to sponsor the South African Sports Confederation and Olympic Committee through to the 2016 Olympic and Paralympic Games in Rio de Janeiro.
South African Women’s Open connects with Cell C
The Womens’ Professional Golfers’ Association of South Africa (WPGA) has secured telecommunications provider Cell C as the title sponsor of the South African Women’s Open.
Telecom Namibia connects with 2014 African Women’s Championship
Telecom Namibia has partnered with the Confederation of African Football to become the headline sponsor of the 2014 African Women’s Championship, in a deal worth N$6m (€422,500/$580,000).
Bloemfontein Celtic scores double sponsorship deal
South African football club Bloemfontein Celtic has agreed new sponsorship deals with Italian sportswear brand Kappa and Swazi funeral services company B3 Funerals and Insurance.
Renewed MCB deal keeps European Senior Tour finale in Mauritius
Golf’s European Senior Tour has agreed an extended three-year sponsorship agreement with Mauritius Commercial Bank to keep its season finale at Mauritius’ Constance Belle Plage course until 2017.
DLA Piper supports South Africa’s Hockey World Cup campaign
Multi-national law firm DLA Piper is to sponsor the South Africa men’s national hockey team for the duration of the 2014 Men’s Hockey World Cup.
SuperSport backing South Africa’s Hockey World Cup campaign
Pay-television broadcaster SuperSport, which operates in sub-Saharan Africa, is to sponsor the South Africa men’s national hockey team during the 2014 Men’s Hockey World Cup.
Ghana FA connects with Huawei
Chinese telecommunications company Huawei has agreed a one-year partnership with the Ghana Football Association.