Spain
Barcelona stars launch Big Cola extension
Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.
Drive M7 on board as title sponsor for MotoGP’s Aspar
Spanish MotoGP motor-cycling team Aspar has agreed a deal to make Malaysian energy drinks brand Drive M7 its title sponsor for the 2014 season.
Valencia teams up with MotoGP’s Aspar
Spanish Liga football team Valencia has entered into a commercial agreement with Spanish MotoGP motor cycling team Aspar.
Monster rides again with MotoGP
Energy drinks brand Monster has expanded its involvement in MotoGP after agreeing a deal with the motor cycling series’ commercial rights holder Dorna Sports.
Barcelona unveils “pioneering” Intel partnership
Spanish Liga football club Barcelona today unveiled its global sponsorship deal with US computing giant Intel, with president Sandro Rosell stating it will be a “pioneering” partnership in the field of sports marketing.
Barcelona brings Intel inside with global deal
Spanish Liga football club Barcelona has agreed a global sponsorship deal with American IT company Intel.
Baku 2015 secures exposure through Atletico Madrid partnership
Atletico Madrid will promote Baku’s hosting of the inaugural European Games in 2015 as part of the Spanish Liga football club’s commercial partnership with Azerbaijan’s tourism authority.
Barcelona extends Unicef ties
Spanish Liga football club Barcelona has agreed a two-year extension of its partnership with the United Nations children’s fund, Unicef.
Tuenti nets naming and shirt rights with Liga ACB’s Estudiantes
Madrid-based social media technology company Tuenti has agreed a deal with Estudiantes for its Tuenti Movil platform to become the official team and jersey sponsor of the Spanish Liga ACB basketball club.
Sanitas signs up for Spain’s Basketball World Cup
The International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) have confirmed Spanish medical company Sanitas as a national supporter of the 2014 Basketball World Cup.
Real Madrid extends connection with Saudi Telecom
Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
Real Madrid suits up with Versace
Spanish Liga football club Real Madrid has agreed a new partnership with Italian fashion house Versace for the 2013-14 season.
Microsoft confirms talks over Bernabeu naming rights
US software giant Microsoft has confirmed that it has held discussions with Spanish Liga football club Real Madrid over a potential naming rights deal for its Santiago Bernabeu stadium.
Barcelona seals Saudi bank deal
Saudi Arabian bank Samba Financial Group has signed up as a commercial partner of Spanish Liga football club Barcelona.
Barcelona energised by Gatorade partnership
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal with PepsiCo’s sports nutrition drink Gatorade.
Telefonica back in the saddle with Team Movistar
Spanish telecommunications company Telefonica has extended its sponsorship of UCI WorldTour cycling squad Team Movistar for the next three years.
Real Madrid in talks over Bernabeu naming rights – Perez
Real Madrid president Florentino Perez has confirmed that the Spanish Liga football club is in talks over a naming rights deal for its Santiago Bernabeu stadium.
Spanish Handball Federation seals new sponsor deal
Spanish postal service Correos has agreed to become the main sponsor of the Spanish Handball Federation through to the 2016 Olympic Games in Rio de Janeiro.