Spain
Barcelona signs first Chinese partner
Electronic and technological goods retail chain Suning Company has become the first Chinese partner of Spanish Liga football club Barcelona.
La Liga’s Granada scores Joma tie-up
Spanish Liga football club Granada has signed a partnership deal with sportswear company Joma.
Estrella Damm becomes Mediterranean Games sponsor
Catalan beer brand Estrella Damm has penned a deal to become the first sponsor of the 2017 Mediterranean Games.
La Liga’s Elche secures Kelme as kit partner
Spanish Liga football team Elche has agreed a three-year kit deal with sportswear manufacturer Kelme.
Levante nets Nike partnership
Spanish Liga football club Levante has secured a two-year deal, from 2014-15 to 2015-16, with US sportswear giant Nike.
BMW nets sponsor slot at Fiba World Cup
German automotive manufacturer BMW has agreed a deal with the International Basketball Federation (Fiba) and the Spanish Basketball Federation (FEB) to become a national supporter of the 2014 World Cup.
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
Barcelona powered by Stanley Black and Decker sponsorship
Tools company Stanley Black and Decker has agreed to become a sponsor of Spanish Liga football club Barcelona through to July 2017.
Air Race F1 takes flight with new partners
Energy drinks brand Burn, sports betting house Sportium and global insurance company AIG have agreed commercial partnerships with Air Race F1 ahead of the launch of the new air racing series on June 1 in Catalunya, Spain.
Škoda to enjoy greater exposure in new Vuelta structure
Carmaker Škoda will enjoy greater global exposure under its new five-year deal with Amaury Sports Organisation (ASO) to continue as a top-tier Major Sponsor of the Vuelta a España cycle race until 2018.
Movistar expands MotoGP footprint
Spanish telecommunications company Telefónica has increased its presence in the MotoGP motor cycling series after reaching a deal with commercial rights holder Dorna Sports for its Movistar brand to become the title sponsor of the Gran Premio de Aragón.
Barcelona makes time for Maurice Lacroix deal
Swiss watchmaker Maurice Lacroix has agreed to become an official club sponsor of Spanish Liga football club Barcelona in a three-year deal.
IronFX Global joins Barcelona’s team
Spanish Liga football club Barcelona has agreed an official partnership with online trading platform IronFX Global.
Movistar enhances MotoGP standing with Yamaha partnership
The Yamaha Motor Company has announced a five-year agreement with Spanish telecommunications company Telefónica for its Movistar brand to assume title sponsorship of the Japanese firm’s factory team in the MotoGP motorcycling series.
Pirelli expands F1 involvement with Spanish and Hungarian race deals
Italian tyre manufacturer Pirelli has expanded its involvement in the Formula One motor racing championship by agreeing to become the title sponsor of this year’s Spanish and Hungarian grands prix.
Skoda confirms Tour de France extension
Czech automobile manufacturer Skoda has confirmed a renewal of its top-tier sponsorship of the Tour de France under a wide-ranging five-year deal with the cycling race’s organising body Amaury Sports Organisation.
Atletico Madrid extends Azerbaijani ties
Spanish Liga football club Atletico Madrid has extended its main sponsorship deal with the Republic of Azerbaijan through to June 2015.
Barclays sets sail with 52 Super Series
British banking group Barclays has signed a naming rights agreement for the European arm of the 52 Super Series sailing competition in 2014.