Spanish Liga champion Barcelona has announced a three-year extension to its commercial partnership with soft drinks brand Big Cola.
The AJE-owned brand remains a regional partner of the Catalan football club until June 2016. The sponsorship began in 2010 and covers 12 countries in Latin America – Mexico, Costa Rica, Nicaragua, Honduras, El Salvador, Guatemala, Peru, Venezuela, Colombia, Brazil, Ecuador and Bolivia, along with Egypt.
To mark the renewed deal, Barcelona players Gerard Pique, Cesc Fabregas, Pedro Rodriguez, Alexis Sanchez and Adriano have starred in a promotional online advert for Big Cola, distributed initially via video sharing website YouTube.
Throughout the course of the agreement, Big Cola plans to launch similar initiatives using Barcelona players to be broadcast over conventional and social media.
Latin America is an important region for Barcelona – it provides around 40 per cent of the club’s 54 million followers on social networking website Facebook.