Spanish Liga football club Real Madrid has signed a five-year extension to its sponsorship deal, from 2013-14 to 2017-18, with Saudi Telecom.
The agreement, which was announced in Madrid today (Friday), follows an initial four-year partnership between the state-owned company and Real that was signed in November 2009.
Under the terms of the new contract, Saudi Telecom will offer exclusive Real Madrid content to its customers in Bahrain, Kuwait and Turkey, along with its home market.
Real Madrid president Florentino Perez said: “We have found in Saudi Telecom Company a strategic partner who shares with us the spirit of leadership and the ongoing pursuit of excellence. It is an important alliance for the present and the future. We have been together for four years and are renewing for five – this is sure to be further extended. (Saudi Telecom) is an excellent company that helps us get closer to our fans.”