Spain
Serveto backs FC Barcelona sports teams
FC Barcelona has reached a sponsorship agreement with logistics company Serveto covering all aspects of its non-football operation.
Liga looks outside Spain in new sponsorship project
The Spanish football league, the Liga de Fútbol Profesional, is looking to sign up to four new global partners in a push to exploit the league’s international commercial potential.
Valencia buoyed by local partner’s support
Spanish Liga football club Valencia has agreed a three-year sponsorship deal with local insurance firm Divina Pastora Seguros.
Barcelona banks UAE partner
Spanish Liga football club Barcelona has agreed a three-year partnership with UAE-based financial institution United Arab Bank.
Viagogo to drive Real Betis sales
Online ticket marketplace Viagogo has entered into a sponsorship agreement with Real Betis to become the Spanish Liga football team’s international ticketing partner.
Barcelona Council lends name to F1 track
Barcelona City Council has agreed a naming-rights sponsorship agreement with the home of Formula One’s Spanish Grand Prix.
BBVA looks to NBA experience for Liga activation
Banking group BBVA will launch a new bank account for Spanish football fans as part of its latest title sponsorship renewal with the Liga de Fútbol Profesional, the Spanish football league.
Fiba World Cup 2014 to earn over €10m from sponsors
Sponsorship revenue for the 2014 Fiba Basketball World Cup in Spain has passed the €10m ($13.4m) mark after the two most recent National Supporter deals, with private healthcare service Sanitas and mobile operator Vodafone Spain.
UCI WorldTour mainstay to fold after sponsorship blow
UCI WorldTour cycling team Euskaltel-Euskadi has confirmed it will disband at the end of the 2013 season after having failed to secure a secondary sponsor for the 2014 campaign.
Barcelona scores double deal with EA Sports and Replay
Spanish Liga champion Barcelona has bolstered its commercial portfolio by signing a three-year deal with EA Sports and a four-year agreement with Italian designer Fashion Box's Replay brand.
FIATC extends Joventut sponsorship
Insurance company FIATC has renewed its deal to support Spanish basketball team Joventut.
Barcelona to promote Viera brand through Panasonic tie-up
Spanish Liga football club Barcelona has enhanced its commercial portfolio by signing a three-year partnership with Panasonic.
Estrella backs Barcelona’s FINA World Championships
Catalan brewery Estrella Damm has signed a sponsorship agreement with the Barcelona 2013 organising committee for the 15th International Swimming Federation (FINA) World Championships.
Qatar Airways expands Barcelona sponsorship activity
Qatar Airways has expanded its sponsorship activity with Barcelona by agreeing to become the title sponsor of the Spanish top-tier Liga football club’s Asian Tour this summer.
Allianz makes a splash with FINA World Championships partnership
Allianz has agreed a deal to sponsor the 2013 edition of the International Swimming Federation (FINA) World Championships.
Hummel scores Real Valladolid deal
Hummel has agreed to become the new technical sponsor of Spanish top-tier Liga club Real Valladolid, in a deal that will run from next season until June 2017.
Huawei solidifies Spanish football interest with LFP deal
The Spanish Football League (LFP) has agreed a two-year sponsorship deal with Chinese telecommunications firm Huawei.
Osasuna unveils Adidas partnership
Sportswear company Adidas has agreed a “long-term” deal to provide the kit for Spanish top-tier Liga football club Osasuna.