Barcelona extends Unicef ties

Spanish Liga football club Barcelona has agreed a two-year extension of its partnership with the United Nations children’s fund, Unicef.

The current agreement between the two parties was due to expire next year, but will now run through to 2016.

Under the terms of the new deal, Unicef’s logo will continue to appear on the back of Barcelona’s shirt while the club will donate €1.5m ($2.04m) a year to the organisation.

Qatar Airways this season took over as Barcelona’s new global partner and main shirt sponsor, with the club receiving €30.5m from the deal in 2013-14.

Barcelona first announced in November 2012 that the airline would take over as the club’s shirt sponsor from the 2013-14 season as part of its agreement with Qatar Sports Investments.

Barcelona stated that the current five-year contract signed with QSI permitted the possibility of including a new logo on the shirt from the third season of the agreement.

The Qatar Foundation had served as the club’s shirt sponsor for the past two campaigns, succeeding Unicef, which became the first brand to occupy Barcelona’s famous shirts in September 2006.

Barcelona star Lionel Messi also serves as a global goodwill ambassador for Unicef.