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Drive M7 on board as title sponsor for MotoGP’s Aspar

Spanish MotoGP motor-cycling team Aspar has agreed a deal to make Malaysian energy drinks brand Drive M7 its title sponsor for the 2014 season.

Drive M7 is part of the Mutiara Motors group, which is looking to expand into the European and North American markets having established itself in its home continent in 2011.

Aspar drivers Nicky Hayden and Hiroshi Aoyama, along with their Honda RCV 1000R bikes, will be decked out in Drive M7’s green, silver and black colours for the 2014 MotoGP season.

The Drive M7 brand has a history of motorsport collaboration in Asia with the Formula V6 and Super GT series.

Earlier this week, Aspar entered into a commercial collaboration with its local Spanish Liga football team Valencia.