Spain
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
Barcelona teams up with Advan
Indonesian mobile phone manufacturer Advan has agreed a sponsorship deal with Spanish Liga football club Barcelona.
Qbao.com enhances Spanish Liga presence with Rayo Vallecano deal
Chinese mobile and internet technology company Qbao.com has made further inroads into the Spanish Liga football market by securing shirt sponsorship rights with Rayo Vallecano for the 2014-15 season.
Real Sociedad brings in Chinese firm as main partner
Spanish Liga football team Real Sociedad has reached an agreement for Chinese mobile and internet technology company Qbao.com to become its main sponsor for the 2014-15 season.
CaixaBank puts fans first with Valencia investment
Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.
Atletico seals long-term Nike deal
Spanish Liga champion Atlético Madrid has agreed a long-term extension to its kit partnership deal with US sportswear giant Nike until 2026.
LFP extends partnership with state lottery group
The Spanish Football League (LFP) has extended its partnership with the country’s state lottery group, Sociedad Estatal Loterías y Apuestas del Estado (SELAE/LAE), for the 2014-15 Spanish Liga season.
Barcelona shirt reaches new heights after Beko deal
Branding space on the FC Barcelona team jersey has reached a new financial high following white goods manufacturer Beko’s deal in June.
Espanyol lower stadium asking price to close Power8 deal
Spanish Liga football club RCD Espanyol dropped its asking price for the naming rights to its stadium before signing a seven-year deal, from 2014-15 to 2020-21, with gaming technology company Power8 this month.
Barcelona signs sponsor in key Mexican market
Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.
Rayo Vallecano attracts Chinese shirt sponsor
Spanish Liga football club Rayo Vallecano has entered into a new sponsorship deal with Chinese sports management company NJQY.
Liga ACB powers up with Endesa extension
Spanish electric utility company Endesa has agreed a two-year extension to its title sponsorship of the Liga ACB, the top division of Spanish basketball.
Real Sociedad earns its stripes with Adidas
Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.
Teka returns to back Real Madrid’s basketball team
German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.
Barcelona and Beko sign global sponsorship deal
Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.
Athletic Bilbao signs up shirt sponsors for new season
Spanish Liga football club Athletic Bilbao has extended its agreement with main sponsor Petronor and will assign branding space on its shirt sleeves to a commercial partner for the first time, according to the Deia.com website.
Espanyol nets maiden stadium naming deal with Power8
Gaming technology provider Power8 has agreed a seven-year stadium naming rights deal with Spanish Liga football team Espanyol.