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CaixaBank puts fans first with Valencia investment

Spanish Liga football club Valencia has signed an agreement to make financial services group CaixaBank an official sponsor for the next three seasons.

Effective from the 2014-15 campaign, CaixaBank’s partnership with Valencia includes a strong commitment towards benefits for the club’s fan base.

Supporters who set up a direct debit for their salary with CaixaBank will receive a 2014-15 season ticket to attend Valencia’s La Liga and Copa del Rey games at the Mestalla stadium.

Additionally, CaixaBank will install a third bench at the Mestalla alongside the home and away team dugouts that will allow their clients to watch games from pitchside.

Valencia, now under the ownership of Singapore businessman Peter Lim following a protracted takeover, finished eighth in La Liga in 2013-14.