Spain
Barcelona toasts extended deals with Castle Brewery and Freixenet
Spanish Liga football club Barcelona has extended its partnerships with South African firm Castle Brewery and Catalonia-based cava producer Freixenet.
Perez lets slip possible Bernabeu rebrand
Real Madrid president Florentino Perez has apparently revealed the Spanish Liga football club’s Santiago Bernabeu stadium will be renamed as either IPIC Bernabeu or CEPSA Bernabeu.
Microsoft links up with Real Madrid
Computer software company Microsoft has signed what has been described as a “landmark agreement” with Spanish Liga football club Real Madrid.
BBVA: Building on football and basketball
Driving customer engagement and generating sales is key to Spanish bank BBVA’s sponsorship strategy.
Spanish national team empowered by Iberdrola renewal
Electric utility company Iberdrola has agreed to extend its sponsorship of the Spanish Football Federation (RFEF) through 2016.
Movistar extends Spain football team sponsorship
Spanish mobile phone operator Movistar has extended its deal to serve as an associate sponsor of the Spain national football team.
CaixaBank to support Tarragona’s Mediterranean Games
Financial services company CaixaBank has signed up as a top-tier partner of the 2017 Mediterranean Games in Tarragona, Spain.
IPIC to fuel Real Madrid’s growth plans
Spanish Liga football club Real Madrid has today (Tuesday) unveiled a long-term strategic partnership with Abu Dhabi-owned energy group International Petroleum Investment Company that will aid the redevelopment of its Santiago Bernabeu stadium.
Huawei Spain: Brand recognition focus of Atlético deal
Chinese telecommunications company Huawei aims to use football sponsorship to increase brand awareness and drive sales in the Spanish market.
Tissot gets more time with winter Universiade
The International University Sports Federation (FISU) has announced that Swiss luxury watch brand Tissot will again serve as the official timekeeper of its winter Universiade for the 2015 edition of the biennial multi-sport event.
East United invests in Levante
Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.
Valencia looking sharp with El Ganso
Spanish fashion label El Ganso has signed a two-season extension to its partnership with Liga football team Valencia.
Barcelona drinks to Estrella Damm extension
Spanish Liga football club Barcelona has extended its sponsorship deal with Catalan beer brand Estrella Damm through to the end of the 2017-18 season.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
Barcelona targets Japanese market with Apamanshop deal
Spanish Liga football club Barcelona has signed a two-year sponsorship deal with Japanese real estate agency Apamanshop.
LFP takes punt on Sportium tie-up
Sports betting company Sportium has entered into a partnership with the Spanish Football League (LFP) for the ongoing 2014-15 season.
Barcelona cleans up with Gillette deal
Spanish Liga football club Barcelona has agreed a three-year sponsorship deal in the Latin American market with men’s personal care brand Gillette.
Valencia extends gaming partnership with EA
Spanish Liga football club Valencia has extended its partnership with global video games company Electronic Arts.