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Barcelona and Beko sign global sponsorship deal

Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.

The deal will run for four years, from 2014-15 until 2017-18.

Beko becomes a premium partner of the club, the second level of sponsorship behind main partners Nike and Qatar Airways.

Beko will become the first commercial brand to benefit from logo placement on the sleeve of all players’ jerseys. The logo will be present during all Liga and Copa del Rey matches, in addition to friendly and summer tour games.

Beko branding will also appear on the back of players’ training jerseys.

In addition, Beko and Barcelona will also work together on a range of global and social responsibility strategies.

Beko joins the club’s other premium partners Estrella Damm, La Caixa and Audi.