Scandinavia
Ecco: Add-on sales through golf sponsorship
Danish shoe manufacturer Ecco is looking to golf for additional retail opportunities, Jesper Thuen, global marketing manager at Ecco, told Sports Sponsorship Insider.
Danish FA bets on Tipico partnership
German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.
PSG strikes regional partnership as double deal is unveiled
French Ligue 1 football club Paris Saint-Germain has unveiled partnership deals with frozen foods brand Billys Pan Pizzas and spring water brand Jolival.
Saxo Bank maintains faith in Lotus
Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.
Norway’s Valerenga latest European club to connect with Huawei
Chinese telecommunications company Huawei has reached an agreement to become the main sponsor of Norwegian Tippeligaen football team Valerenga.
FC Copenhagen toasts long-term Carlsberg renewal
Danish Superliga football team FC Copenhagen has sealed a five-year extension to ensure its long-standing main sponsorship agreement with beer manufacturer Carlsberg runs through until 2021.
Liverpool wagers on regional partnership with Betfair
English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.
EZTrader invests in Allsvenskan’s AIK
Swedish Allsvenskan football team AIK has announced a three-year partnership with online binary options trading company EZTrader.
Alka becomes title sponsor of Danish top flight
Insurance company Alka has signed up as the title sponsor of the Danish Superligaen, the top division of football in the country.
Danish handball leagues land title sponsor
The Danish Handball League has struck a deal for domestic pay-television operator Boxer to become the new title sponsor of the country's top-tier men’s and women’s club competitions.
Norwegian FA nets Nike partnership
US sportswear firm Nike has sealed a six-year deal to become the official apparel sponsor of the Football Association of Norway (NFF).
Brondby banks new shirt sponsor
Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.
Vestas: In expectation of profitable growth
Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.
Vestas puts wind in sails of final Volvo Ocean Race entry
Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.
FC Copenhagen connects with stadium naming rights partner
Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Brondby extends with main sponsor Bet25
Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.
Atlas Copco builds FIS alliance for 2015 Nordic World Championships
Swedish industrial tools manufacturer Atlas Copco has reached an agreement to be an official partner of the International Ski Federation’s (FIS) Nordic World Championships in 2015.