German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.
The deal will run for two years, from 2015-16 to 2016-17.
Under the agreement, Tipico will become an official partner of the DBU as well as the Danish men’s national team, the country’s U-21 side and the women’s national team.
Tipico will benefit from a branding presence during matches and will also undertake various marketing and promotional activities in collaboration with the DBU.
To mark the start of the deal, fans that attend Denmark’s 2016 Uefa European Championship qualifying match against Serbia on June 13 will be given a free bet voucher to spend on one of Tipico’s services.