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Brondby extends with main sponsor Bet25

Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.

The new partnership runs for the upcoming 2014-15 season initially but Bet25 and Brondby retain the option for a two-year extension running until the summer of 2017.

To mark the deal, Brondby’s friendly match against English Premier League team Liverpool on Wednesday will be steamed live to Bet25 customers on the company’s official website.

Further collaborations regarding matches involving Brondby’s first-team, reserve team and under-19 side will be rolled out on Bet25’s platforms over the coming season.

Bet25 is majority owned by telecommunications group TDC, which will begin work later this week to install WiFi at Brondby Stadium. The project is scheduled for completion in late 2014.