Scandinavia
Li-Ning serves up BWF World Championships sponsorship
Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.
How the 2013 America’s Cup teams were funded
The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.
Aalborg banks on Spar Nord renewal
Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.
Unibet out in front with Stockholm Marathon sponsorship
Online gaming company Unibet has agreed a deal to become a main sponsor of the 2014 Stockholm Marathon in Sweden.
Djurgarden signs new main sponsor
Financial services company Prioritet Finans is to become the new main sponsor of Swedish Allsvenskan top-division football club Djurgården.
Tinkoff Credit Systems secure main sponsorship of cycling team
Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.
Saxo Bank commits to Riis Cycling for 2014
Danish trading and investment firm Saxo Bank has confirmed an extension to its title sponsorship of Riis Cycling for 2014, securing the future of the UCI World Tour team for another year.
Outrup teams up with EHF Euro 2014
Danish window and door manufacturer Outrup has signed up as a sponsor of the European Handball Federation’s Euro 2014 tournament.
Unibet puts on red nose for charity
Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.
Riis Cycling searches for new sponsor after ending Tinkoff talks
Riis Cycling is looking for a new co-title sponsor for its Danish-based UCI World Tour squad Team Saxo-Tinkoff after negotiations to extend its agreement with Russia’s Tinkoff Bank broke down.
AEG Worldwide scores Herbalife deal for Hammarby
Global nutrition firm Herbalife has agreed a wide-ranging deal with sports and entertainment company AEG Worldwide to become the official shirt sponsor of Swedish football club Hammarby until 2016.
Saxo Bank renews cycling team sponsorship
Danish investment firm Saxo Bank has extended its joint naming-rights sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
ITU goes green with car deal
The International Triathlon Union has announced a partnership with Opel and Vauxhall’s Ampera brand to make the electric car its official auto supplier for the 2013 World Triathlon Series races in Hamburg, Stockholm and London.
Tinkoff Bank admits interest in sole sponsorship of cycling team
Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.
Xerox serves up Swedish Open deal
Xerox has furthered its commitment to women’s tennis by signing up as a principal partner for the 2013 Swedish Open tournament.