Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.
The deal, which will begin in the 2014-15 season, will see the club’s Parken stadium renamed Telia Parken.
The 38,605-seat stadium, which has staged FC Copenhagen matches since 1992, is also the home of the Denmark national team.
Under the agreement, Telia will also provide its technology to ensure that the venue becomes the first stadium in Denmark to offer WiFi to all visitors. Fans can use this service to access live statistics, order food and drink and share experiences in video and picture form. Telia said it will expand this service offering as the deal progresses.
In addition to hosting FC Copenhagen and the Danish national team, the stadium also stages various music concerts and other events.