Chinese telecommunications company Huawei has reached an agreement to become the main sponsor of Norwegian Tippeligaen football team Valerenga.
The two-year partnership will run for the 2015 and 2016 seasons of the Norwegian top division and includes shirt branding and an extensive presence during Valerenga matches, along with promotion through exclusive offers and the team’s digital and social media channels
Huawei will also be the official smartphone partner of the five-time Norwegian champion and take an active role in the Oslo club’s social programmes and children’s football tournament.
The deal enhances Huawei’s presence in European football, where it already has established partnerships with AC Milan, Ajax, Arsenal, Atletico Madrid, Borussia Dortmund and Paris-Saint Germain.