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Presenting sponsor secured for 2019 Alpine Ski Worlds

Scandinavian ski resort operator SkiStar has agreed a deal to become the presenting sponsor of the International Ski Federation’s (FIS) Alpine World Ski Championships in 2019.

SkiStar will also serve as the official clothing supplier of the event, which takes place in Åre, Sweden from February 5-17 next year.

The agreement was brokered by the Infront agency, the exclusive media and marketing partner of the FIS for the event.

Niklas Carlsson, chief executive of Åre 2019, said: “We’re already working closely with them, especially on the slopes and in resort operations. Thanks to SkiStar’s excellent communication channels, their sponsoring engagement will create substantial synergies in marketing and promotion of the Championships and for the sport of skiing: a win-win since SkiStar wants to have more people skiing and we are all about inspiring the world to ski.”

Mathias Lindström, head of sales and marketing at SkiStar, added: “We at SkiStar see this presenting sponsorship as the perfect platform to attract more international guests to our destinations. Our focus is to deliver our guests an excellent overall experience. By being an integral part of the biggest event in Sweden in 2019, we can offer them with an exciting new dimension to their ski experience.”