VG extends backing of Norwegian football

Norwegian newspaper VG has extended its sponsorship deal with Norges Fotballforbund (NFF), football’s governing body in the country.

Under the new three-year contract, VG will continue to sponsor match officials across men’s and women’s domestic club competitions.

It will also have extensive branding presence at Oslo’s Ullevaal Stadion, the home of the Norwegian national team and final of the Cupen, the main knockout club tournament in Norway.

NFF commercial director Erik Loe (pictured) said: “VG has a unique position as Norway’s largest website, with a significant audience that coincides with our own. The new agreement continues access to VG’s advertising areas.

“The value of communicating with this target group is of course great and is particularly important for us in the effort to create awareness about our international campaigns.”

Most recent

The partnership is understood to be a three-season deal, from 2019-20 to 2021-22, and builds on AXA’s existing Global Partner agreement with Liverpool.

The deal is the largest ever sponsorship investment in UK women’s sport and comes less than a year after the league went fully professional in September 2018.

Under the five-year global deal, Oppo will become the first Official Smartphone Partner of The Championships, Wimbledon, as the event is officially known.

US sportswear brand Nike is paying about $7.5m (€6.7m) per year to sponsor China’s League of Legends Pro League (LPL), according to industry sources.