Vålerenga signs naming rights partner for new stadium

Norwegian Eliteserien football club Vålerenga has named technology company Intility as the naming rights partner for its new stadium.

The 10-year deal will see the recently-opened stadium become known as the Intility Arena.

Intility is a Norwegian company with headquarters in Oslo, where Vålerenga is based.

Vålerenga’s new stadium has a capacity of 17,000.

Intility chief executive Andreas Hisdal said: “We are very pleased to have put in place this agreement. Intility is a growing company and this is an important investment in our further development.

“This means a lot for the pride and unity of our own organisation. In addition, it gives us an opportunity to become better known, both among new employees and customers.

“Intility has for several years been involved in supporting the Norway Cup … the agreement with Vålerenga is a natural continuation of this commitment.”