Oceania
Auckland Open to return in January, Lamperin appointed as tournament director
The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
NZR-SAP deal aims to create ‘most technologically-advanced rugby union’
New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Ricciardo appointed OKX brand ambassador
Formula 1 driver Daniel Ricciardo has been appointed as a brand ambassador of cryptocurrency firm OKX
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
Land Rover extends Rugby Australia deal through 2024
Luxury automaker Land Rover Australia has renewed its commercial partnership with Rugby Australia until the end of 2024.
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Kooyong Classic to return in 2023 with new title sponsor
Melbourne tennis tournament the Kooyong Classic will return next January after a two-year hiatus due to the pandemic
UFC strikes beer sponsorship deal with Drink West in Australia
The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia
Melbourne Storm extends Suzuki sponsorship
Melbourne Storm has renewed its sponsorship deal with Japanese automobile company Suzuki
Commonwealth Games Australia secures Harvey Norman sponsorship
Commonwealth Games Australia has finalised a sponsorship agreement with Australian retailer Harvey Norman ahead of the Birmingham 2022 Commonwealth Games
Brisbane 2032 prioritises search for CEO and sponsors
The board of the organising committee for the Brisbane 2032 Olympic and Paralympic Games has identified the recruitment of a chief executive as a “top priority” after meeting for the first time today (We…
Liverpool to play friendly in Singapore as StarHub secures rights to exhibition matches
Liverpool is to play a friendly against fellow Premier League outfit Crystal Palace at the National Stadium in Singapore as part of its forthcoming pre-season tour of Southeast Asia
AFL toasts Pepperjack Wines sponsorship
The Australian Football League has announced a sponsorship agreement with Pepperjack Wines.
The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
In Crazy We Believe – Toyota & Team New Zealand
Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.
Football Australia nets Cupra sponsorship deal
Football Australia has announced a wide-ranging sponsorship deal with Spanish car brand Cupra
Asahi-owned Solo brand promoted as NRL non-alcoholic sponsor
Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages (ALB) to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.
Fortescue mining company renews with Australian Hockey
Australian iron ore mining company Fortescue Metals Group has extended its long-term sponsorship of Hockey Australia and flagship national teams until mid-2023
Bringin’ the Bathurst: Takeover – Repco & Supercars Championship
Around the 2021 Bathurst 1000 race – among the biggest motorsport events in Australia – the Supercars title sponsor activated with a campaign that ‘took over’ the TV ads of some of the most familiar Aussie brands.
Alt Blacks – Steinlager & New Zealand Rugby
In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.