HomeActivationsBeerRugby UnionNew Zealand

Alt Blacks – Steinlager & New Zealand Rugby

In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Related Articles

Rugby Union
Beer

During the opening weekend of the 2019 Rugby World Cup, Steinlager leveraged its partnership with the All Blacks via ‘Black Laundry’, an experiential activation backed by an integrated marketing campaign.
Rugby Union
Banking

To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.

Related News

Rugby Union

The Fiji Sports Council has signed HFC Bank as the new naming rights sponsor of the country’s national stadium.
Rugby Union

France’s Ligue Nationale de Rugby (LNR) has signed optician brand Alain Afflelou as a sponsor of its flagship Top 14 league.
Rugby Union

The organising committee for the 2023 Rugby World Cup (RWC2023) in France has signed up equipment manufacturer Aramis Rugby as an official supporter of the event
Rugby Union

Montpellier Hérault Rugby has extended its kit supply agreement with French sportswear brand Le Coq Sportif.

Most recent

Motorsport

Formula 1 has added at least $78.5m (€72.1) in sponsorship portfolio value via four new deals announced over the last two months, SportBusiness understands.
Football
Tyres

With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Cricket
Mobile Phones

The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
Motorsport
Betting

Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…