Oceania

Football

Australian football's A-Leagues has appointed former Football Marketing Asia sponsorship and marketing executive Ned Negus as director, international business
Sailing

Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
Tennis

Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Football

Australia-based forex and contract for differences (CFD) trading platform TMGM has renewed its sponsorship of the AFF Championship as part of a new agreement with the Asean Football Federation (AFF)
Rugby Union

World Rugby has announced Australia-based forex broker IC Markets as a global sponsor of its Rugby World Cup Sevens tournament scheduled to be held in the South African city of Cape Town next month
Football

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Rugby Union

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…
Athletics

The Infront agency has acquired a minority stake in the Sydney Marathon and will market its commercial rights as it becomes the third candidate to seek an expansion slot among the World Marathon Majors…
Aussie Rules

Australia’s five biggest rights-holders – the Australian Football League (AFL), National Rugby League (NFL), Cricket Australia (CA), Rugby Australia (RA) and Tennis Australia – will generate approximately A$350m (€232m/$246m/£199m) in central sponsorship revenue in 2022, an increase of about five per cent on the A$333.5m recorded in 2021.
Australian Rules Football

The Australian Football League (AFL) has named laundry detergent brand Omo Australia as its first ‘Official Changeroom Partner’.
Rugby Union

Rugby Australia has received support from its domestic media rights-holder Stan Sport and mining magnate Andrew Forrest as it continues to mull the prospect of exiting the Super Rugby Pacific competition
Rugby Union

Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.
Rugby Union

The Fiji Sports Council has signed HFC Bank as the new naming rights sponsor of the country’s national stadium.
Hockey

Hockey Australia has announced a three-year sponsorship agreement with human services firm APM Human Services International (APM) ahead of next month’s Women’s Hockey World Cup in Spain and the Netherlands.
Horse Racing

Japanese automotive manufacturer Lexus has agreed a two-year contract extension which will see it remain as principal partner of the Victoria Racing Club (VRC) and its showpiece horse race, the Melbourne…
Motorcycling

Hong Kong-based digital collectibles brand Animoca Brands has been unveiled as the title sponsor of MotoGP events in Aragon and Australia this year
Tennis

The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Rugby Union

New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.