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UFC strikes beer sponsorship deal with Drink West in Australia

Tai Tuivasa drinking beer from his shoe. (Photo by Carmen Mandato/Getty Images)

The Ultimate Fighting Championship has announced a six-month sponsorship agreement with Drink West, the Sydney-based beer brand founded by UFC fighters Tai Tuivasa and Tyson Pedro, covering Australia.

The deal sees Drink West become the mixed martial arts promotion’s designated beer brand in the country. It will also sponsor a social media content series and UFC viewing parties across Sydney’s Western Suburbs.

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