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Asahi-owned Solo brand promoted as NRL non-alcoholic sponsor

(Photo by Chris Hyde/Getty Images)

Australia’s National Rugby League (NRL) has signed an agreement with Asahi Lifestyle Beverages (ALB) to make its carbonated soft drink brand Solo the league’s official non-alcoholic sponsor.

The new agreement will see ALB join Carlton & United Breweries (CUB) as an official NRL beverages sponsor, with CUB also a part of the Asahi Beverages group.

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