North America
Paint, Building Supplies & Equipment

NASCAR has signed a multi-year partnership with supplier Sherwin-Williams.

Football

Major League Soccer's FC Dallas is close to agreeing a naming rights deal for its stadium.

Golf
Telecoms

Blackberry has signed up as a presenting sponsor of the Manulife Classic LPGA event.
Photography

Indianapolis Motor Speedway has agreed a deal with Brand Affinity Technologies for the use of its FanPhotos service at the track.

 

American Football
Clothing & Accs.

The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.

Swimming
Telecoms

AT&T has extended its sponsorship of USA Diving.

Football

Continental has announced new sponsorship deals with Soccer United Marketing and US Soccer.

Football
Automobile Manufacturing

Continental Tire has strengthened its involvement in football in North America by unveiling new deals with Soccer United Marketing (SUM), the commercial arm of Major League Soccer, and US Soccer, the governing…
American Football

SAN FRANCISCO 49ers is struggling to land a naming rights deal that has been earmarked to pay for a large chunk of the cost of its new stadium
Multi-sport
Banking

THE UNITED STATES Olympic Committee (Usoc) has renewed deals with 15 of its 20 previous sponsors to cover the 2013 to 2016 cycle, and is in negotiations to renew two more
Multi-sport
Hotels & Resorts

Sports Marketing Frontiers talks to Jeff Diskin, executive vice president, Hilton Worldwide, on the hotel group’s renewal as the official hotel company of the United States Olympic Committee (USOC) through 2…
Baseball
Telecoms

MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January
Motorsport

UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour
Golf
Payment Services & Credit Cards

GOLF’S PGA TOUR is in discussions with brands in up to five industry sectors, thought to include automotive manufacturing, banking and consumer electronics, about new central sponsorship agreements to b…
Football
Soft Drinks

SPORTS MARKETING VETERAN Seamus O’Brien is confident of success in the New York area sponsorship market as he takes on the might of Red Bull with the reborn New York Cosmos soccer franchise.
Basketball
Payment Services & Credit Cards

AMERICAN EXPRESS, Barclays Center, and the Brooklyn Nets have entered into a multi-tiered, five-year alliance making American Express the official credit card of Barclays Center and the Brooklyn Nets and…
Golf

WEB
Football
Food & Drink

GLOBAL NUTRITION, WEIGHT management and personal care company Herbalife has extended its presenting partnership with Major League Soccer (MLS) franchise the Los Angeles Galaxy for a further ten years until…