MAJOR LEAGUE BASEBALL (MLB), the North American baseball league, is looking to sign at least one more central sponsor in 2013, following its deal with mobile network operator T-Mobile in January.
“Specific [industry] categories we currently have our eye on include consumer electronics, insurance, airline, hotel and home improvement,” Tim Brosnan, MLB’s executive vice president of business, told Sports Sponsorship Insider.
“We’re very happy with our current roster of sponsors, but we’re always open for business and interested in talking with companies that see the impact partnering with baseball can have on their business.”
Brosnan said T-Mobile’s deal was “among the most significant investments to baseball in recent years”. T-Mobile agreed a three-year deal, from 2013 to 2015, to be the league’s Official Wireless Sponsor.
As part of the deal, T-Mobile will provide MLB teams with a wireless on-field communications system for managers and coaches.
The T-Mobile deal was the MLB’s first central sponsorship – or National Sponsor – deal since 2010 when it signed Japanese brand Firestone in the Official Tyre category and gardening products manufacturer Scotts as the Official Lawn Care sponsor.