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NASCAR pens colourful new partnership

Nascar, the US stock car-racing series, has signed a multi-year partnership with paint supplier Sherwin-Williams.

Under the deal, Sherwin-Williams has become the official paint of Nascar and will distribute Nascar-branded products. The company has also signed up as a contingency sponsor in the Sprint Cup Series, the Touring and Weekly Series and Grand-Am Road Racing.

Sherwin-Williams will also sponsor the fastest lap award in the Sprint Cup Series.

“We have invested in the sport at the team level since 2000, sponsoring about 85% of the teams in the NASCAR Sprint Cup Series,” Sherwin-Williams chairman and chief executive Chris Connor said.

As part of the agreement, the company will become part of the Nascar Fuel for Business Council, which offers business-to-business opportunities for all companies who are partners of the series.