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Brands connect with NASCAR fan loyalty

UNLIKE FORMULA ONE, the foundation of NASCAR does not lie in glamour. In a world where sports stars are put on the highest pedestal, NASCAR has remained true to its roots as one of the most fan friendly and accessible sports in the world.

Credit to NASCAR that when times got a little tough a few years back, NASCAR kept its foundation, while continuing to evolve and adapt to the always-changing market – and this was reflected in the sponsorship landscape in 2012.

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