North America
NBA links up with SnapSports for Nation Tour
Sports surfacing company SnapSports has struck a deal with the NBA to become a partner of the North American basketball league’s 2014 Nation Tour off-season initiative.
Bitcoin on the money with St. Petersburg Bowl deal
Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.
Newbery drives into US with American Cricket Federation deal
Cricket equipment manufacturer Newbery has agreed a five-year deal with the American Cricket Federation to become the naming sponsor of its national 40-over competition.
Gillette to strengthen MLB ties at Home Run Derby
Major League Baseball Properties (MLBP) has reached a deal for male grooming brand Gillette to be the title sponsor of its 2014 Home Run Derby.
NFL’s Bills seal naming rights deal for training complex
US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
Esurance signs up with San Francisco 49ers
NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.
Coors Light backs Liga MX teams in US
Beer brand Coors Light has agreed a three-year deal with the Sports Marketing Monterrey agency for the US marketing rights to six Liga MX Mexican football clubs.
US Soccer nets Century 21 Real Estate extension
Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.
King’s Hawaiian touches down with Atlanta Falcons
Californian-based bakery King’s Hawaiian has announced a sponsorship agreement with the Atlanta Falcons American football team for the 2014 NFL season.
Visit Orlando to sponsor US Open under USTA partnership
The United States Tennis Association has agreed a multi-year deal to make Visit Orlando the global tourism partner of the US Open championships.
Ford retains naming spot at Nascar showpiece
Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.
Yankees booked in for Wyndham Rewards stay
MLB baseball team New York Yankees has signed a sponsorship deal with the loyalty programme of hotels company the Wyndham Group.
Konica Minolta secures national partnership with Canada Games
Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.
AB InBev goes global with expanded NFL partnership
Belgian-headquartered brewing giant AB InBev has extended its sponsorship of the NFL through the end of the 2016 season, taking in global rights with the American football league for the first time.
MLB’s Angels strike deal with AFE Power
California-based automotive parts manufacturer AFE Power has agreed a partnership with MLB baseball team Los Angeles Angels of Anaheim.
Vikings step up MLS franchise bid with Relevent Sports tie-up
NFL American football franchise the Minnesota Vikings have stepped up their efforts to secure a Major League Soccer (MLS) expansion team for their new stadium by agreeing a partnership with the Relevent Sports agency.
NFL’s Rams team up with IT firm
NFL American football team the St. Louis Rams have signed a partnership with information technology and management consulting firm Perficient for the 2014 season.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.