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Ford retains naming spot at Nascar showpiece

Automotive giant Ford has sealed an extended five-year deal to continue its title sponsorship of the season finale of North American stock car racing series Nascar.

The Ford Championship Weekend is set to remain at Homestead-Miami Speedway for the duration of the agreement, which runs through 2019 with an option of a further five-year extension.

Ford began its sponsorship of the Championship Weekend in 2002.

Joe Hinrichs, executive vice-president and president of the Americas at Ford, said: “When we look at these things we try to look at ‘is this the right audience for us?’ Clearly, when you look at the facts, 38 per cent of all new car buyers intending to buy in the United States classify themselves as racing fans and 80 percent of them are Nascar fans, so the logic is pretty clear for Ford Motor Company.”