US sportswear and sports equipment dealer ADPRO Sports has acquired the naming rights for the training complex of NFL American football franchise the Buffalo Bills.
The facility, which comprises a fieldhouse and administration building, will be known as the ADPRO Sports Training Center.
As part of a renovation project, the facility will also be fitted with a new locker room, a weights room and dining facilities for use by players, coaches and staff.
The naming rights are part of an elevated partnership deal that expands a long-term relationship between ADPRO Sports and the Bills.
ADPRO Sports president Ron Raccuia said: “Our association with the Buffalo Bills has been unbelievably beneficial for our company and is without a doubt one of the most strategically important initiatives we have taken since our founding. Being involved with the Bills has raised our profile and added to our stature and now, with the ADPRO Sports Training Center, we’re taking it to an even higher level.”