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US Soccer nets Century 21 Real Estate extension

Real estate franchise sales organisation Century 21 Real Estate has announced a renewal to its sponsorship of US Soccer.

Century 21 Real Estate will remain as the official real estate company of football’s national governing body in the United States through February 2016.

The US sealed a dramatic 2-1 win over Ghana in its opening 2014 Fifa World Cup match last night and Century 21 commercials will air during match coverage across America on the ABC network and ESPN when Jurgen Klinsmann’s team takes on Portugal and Germany in its remaining Group G fixtures on June 22 and 26 respectively.

The company will also feature on ESPN 2’s studio programming and commentary before, during and after the matches. The USA women’s team, which is currently in the qualifying stages for the 2015 Women’s World Cup in Canada, is also covered by the deal.

As part of the sponsorship, Century 21 System will begin airing commercials on US Soccer broadcast partners and networks featuring its “Based on a True Feeling” slogan that was first used when it partnered the USA Bobsled and Skeleton Federation (USBSF) for the 2014 winter Olympic Games.