New Zealand

Rugby Union

New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Rugby Union

New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Rugby Union

New Zealand Rugby is reportedly close to completing a sponsorship deal with British petrochemical firm Ineos for the All Blacks’ back-of-shorts position, a move that has drawn protests from the Greenpeace o…
Rugby Union

French construction services company Altrad is interested in acquiring the main jersey rights to the New Zealand All Blacks rugby union team, according to French media reports
Rugby Union
Banking

To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.
Rugby Union
Telecoms

Last year, New Zealand telco 2degrees leveraged its sponsorships of the country’s Super Rugby clubs via a branded reality show that gave five Kiwis a second shot at playing professional rugby.
Cricket

New Zealand Cricket has agreed a long-term renewal to its association with sports fantasy gaming platform Dream11
Rugby League

New Zealand-based pay television broadcaster Sky Sport has strengthened its association with the National Rugby League’s Auckland-based Vodafone Warriors by taking a branding position on the club’s shi…
Badminton

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
Sailing

The New Zealand arm of Asia-Pacific bottling company Coca-Cola Amatil has signed as a sponsor of the 36th America’s Cup series and final match hosted in Auckland, New Zealand.
Rugby Union

Leading recovery and performance technology company Hyperice is expanding its global reach by announcing a multiyear partnership with the All Blacks, New Zealand's iconic national men's rugby union team
Cricket

The Lanka Premier League will start five days later from November 27 to December 17 and will only be played at the Mahinda Rajapaksa International Stadium in Hambantota
Basketball

Two torches that will be used in the Olympic and Paralympic torch relays at the postponed Tokyo Games next summer have started an eight-month tour of Tokyo
Badminton

Online training sessions for volunteers at next summer's Tokyo Olympics and Paralympics have resumed following a roughly eight-month suspension due to the Covid-19 pandemic - Japan Today
Badminton

Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Rugby Union

Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.
Rugby Union

Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
Rugby Union

Eden Park, New Zealand’s national stadium, has signed the first naming-rights deal in its 117-year history, albeit on a temporary basis.