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New Zealand Rugby takes equity stake in headphones sponsor Nura

(Photo by Kai Schwoerer/Getty Images)

Headphones brand Nura has become the ‘Official Headphones of the All Blacks’ in a deal that will see New Zealand Rugby take an equity stake in the company.

Under the three-year global agreement, Nura will also be the official headphones of the Black Ferns, All Blacks Sevens, Black Ferns Sevens, Māori All Blacks and All Blacks XV.

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