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Latest Analysis
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Air All Blacks – Air New Zealand & New Zealand Rugby
Ahead of the All Blacks making the trip to Japan for the 2019 Rugby World Cup, Air New Zealand dropped a ‘safety video’ and support-building marketing campaign.
Borrow the All Blacks – ASB & New Zealand Rugby
To boost New Zealand’s small business economy after the pandemic shutdown of 2020, ASB Bank leveraged its partnerships with New Zealand Rugby and Eden Park Stadium with an SME-focused activation.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
New Zealand Rugby finalises sponsorship deal with Ineos
New Zealand Rugby has agreed a six-year sponsorship deal with Ineos, which will see the chemicals company becoming the union's Official Performance Partner from 2022
Saltire Energy to reach Scots in oil industry as part of Scottish Rugby deal
Scottish Rugby has signed a new sponsorship agreement with oilfield support company Saltire Energy in three-year deal from July 2021
IRFU searches for autumn tests title sponsor to replace Guinness
The Irish Rugby Football Union (IRFU) is searching for a new sponsor for its autumn internationals with Irish stout brand Guinness not continuing its sponsorship of the series of matches, ending its backing…
Virtual Mascot Programme – Kumho Tyre & Tottenham Hotspur
With mascots excluded from stadia after the Premier League's restart in June 2020, Spurs mascot sponsor Kumho Tire pivoted to develop a virtual junior mascots program.
Oppo focused on India-hosted events in new ICC cycle
The International Cricket Council has renewed its global partnership with Chinese smartphone manufacturer Oppo at a rights fee increase of about 19 per cent
ISG starts F1 global betting sponsorship sales with 188Bet deal in Asia
Interregional Sports Group, the global data and betting rights partner of the FIA Formula One World Championship, got its global sales process off to a strong start with a deal in Asia with online betting…
Sponsorship to drive IOC revenue growth in 2017 to 2020 cycle
Sponsorship will represent a far greater proportion of the International Olympic Committee’s income in the four-year cycle from 2017 to 2020 because of “significant increases” at TOP partner level, Chris…