New Zealand

Football

Commonwealth Bank (CommBank) has signed on as the first official supporter for the 2023 Fifa Women’s World Cup in Australia and New Zealand.
Rugby Union

The Women’s Rugby World Cup in New Zealand will generate record sponsorship revenue World Rugby committed to unbundling sponsorship rights from the men’s game T
Rugby League

Telco Vodafone has renewed its naming-rights sponsorship of the New Zealand Warriors, the Auckland-based rugby league team which competes in Australia’s NRL.
Rugby Union

Retail pharmacy chain Chemist Warehouse has signed up as an official sponsor of Rugby World Cup 2021, the postponed women’s national team tournament which will now take place this year in New Zealand f…
Tennis

The Auckland Open will return to the international tennis calendar next year for the first time since the beginning of the Covid-19 pandemic, Tennis Auckland and Tennis New Zealand announced today (Tuesday)
Rugby Union

New Zealand Rugby (NZR) has signed its first-ever major technology sponsorship deal with software company SAP to accelerate the rugby union’s digital transformation across all areas of the business.
Sailing
Automobile Manufacturing

Through 2020 and 2021, running up to the 36th America’s Cup, Toyota leveraged its long-running partnership with the Kiwi sailing squad to reach its two target audiences in NZ.
Rugby Union
Beer

In Q3 2021, All Blacks beer partner Steinlager targeted young Kiwis by offering them the chance to wear their country’s shirt in a live-streamed ‘match’ inside the Rugby Challenge video game.
Rugby Union

Wellington-based rugby union franchise Hurricanes has announced a sponsorship agreement with Danish music streaming service Moodagent ahead of the second phase of the Super Rugby Pacific competition
Rugby League

The National Rugby League has granted permission for the New Zealand Warriors to extend their principal sponsorship deal with telco Vodafone following a long-running dispute between the franchise and the…
Rugby Union

French industrial services company Altrad has strengthened its rugby union presence by becoming a sponsor of this year’s women’s Rugby World Cup in New Zealand.
Rugby Union

Rugby union franchise Moana Pasifika has announced a sponsorship deal with non-profit organisation Earth X
Rugby Union

Wearable sports tech company STATSports has completed a three-year deal with New Zealand Rugby to become the official high-performance supplier of the All Blacks until 2024
Rugby Union

New Zealand Rugby and the New Zealand players’ union have agreed to an initial NZ$200m ($134.1m/€177.9m) investment in NZR’s commercial rights by US-based private equity company Silver Lake Partners. T
Rugby Union

Broadcaster Sky New Zealand has expanded its association with the country’s Super Rugby Aupiki to include title sponsorship rights.
Rugby Union

Flicket will be the official ticketing partner of Moana Pasifika for the Super Rugby Pacific franchise’s inaugural season.
Football

New Zealand Football has agreed a three-year sponsorship deal with Ford New Zealand through which the domestic arm of the US automotive giant will take on naming rights to the women’s national team for t…
Rugby Union

French construction services company Altrad will become the new main jersey sponsor of the All Blacks rugby union team after it finalised a six-year deal with New Zealand Rugby