Malaysia
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia
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Round-Up: PP Sports ‘to sue’ EPL, Bach addresses Beijing expo, East Bengal to join ISL, and more
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Virtual Champions Red Keg – Carlsberg & Liverpool FC
Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.
Drive for More – Yokohama & Chelsea FC
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
Unity in Passion/#WalkOnAnfieldMH – Malaysia Airlines & Liverpool FC
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
Malaysian Grand Prix motorcycle team shows empathy to sponsors for now
The Petronas Yamaha Sepang Racing Team are giving their smaller sponsors flexibility but say future contracts may offer less latitude
Bandar Malaysia to title sponsor Malaysia Open
Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament
Malaysian Super League adds CIMB as title sponsor of Super League
The Malaysia Super League football competition has signed up Malaysian bank CIMB as title sponsor of its Super League competition
Telekom Malaysia returns to Malaysian football in sponsorship and broadcast deal
Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Barça signs regional deal with Korean battery company Sebang, club grows presence in Asia
Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries
Malaysia’s Tour de Femina adds Arya Premier as title sponsor
Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia
Li-Ning ventures into sepaktakraw with STL deal
Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).
Malaysian telco Maxis signs sponsorship deal with top esports gaming team
Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world
SAP signs last-minute esports partnership with Kuala Lumpur Major
German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month