Malaysia

Latest Features

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…

THE SPORTS MARKETING agency behind the award-winning Axiata Cup badminton tournament in Southeast Asia will continue to develop its ground-breaking activation programme for the event’s second series i…

Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).

Malaysian telco Maxis Communications have signed a sponsorship deal with professional esports club Team Secret, currently the top Dota 2 team in the world

German software brand SAP has signed a last-minute partnership with global esports tournament the Kuala Lumpur Major, which is set to take place this month

Malaysian oil and gas multinational Petronas has extended and expanded its partnership with Dorna Sports, the rights-holder for MotoGP, for three years from 2018 to 2020