The Malaysian Grand Prix at the Sepang International Circuit will remain on the MotoGP calendar until at least 2024 after the venue struck a renewal of its long-running relationship with the series' organiser…
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
ONE Esports, the esports venture of Asian mixed martial arts promotion ONE Championship, has announced a new partnership with HSBC
Premier League club Southampton has unveiled Malaysian university Cyberlynx International College as its latest international academy partner
Southeast Asia-based esports event organiser and media platform ONE Esports has agreed three new sponsorship deals, with insurer FWD, hotel loyalty programme Marriott Bonvoy, and fast food chain McDonald's
Malaysian Super League football team Johor Darul Ta’zim FC (JDT) has struck a deal with Aston Martin Racing Asia that will see British car manufacturer release JDT-themed cars.
Round-Up: Australia confirm India series schedule, Fifa president tests positive for Covid-19, America’s Cup legal spat, and more
Cricket Australia confirmed the schedule for the Vodafone Test series, Dettol ODI Series and Dettol Twenty20 International Series against India – Cricket Australia G
Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…
Round-Up: Le Tour’s tough Covid-19 rules, Japan to acquire 500m vaccine doses, ONE Apprentice rights deals, and more
The English Premier League allowed 2,500 supporters to attend a friendly between Brighton and Chelsea in a test of Covid-19 measures - AFP/CNA
Round-Up: Fifa rejects Infantino investigation, Thai and Malaysian MotoGPs off, NBA reviews China training programmes, and more
Fifa said there is "no reason" for the Swiss criminal investigation into president Gianni Infantino, and he will continue in his role as normal
Launched on 29 June to celebrate Liverpool's first Premier League title in 30 years, in Malaysia the club’s long-time beer sponsor Carlsberg marked the victory with a ‘Virtual Champions Keg’, redeemable via smartphone.
Running from March 2018 to May 2019, Drive for More leveraged Yokohama’s Chelsea shirt sponsorship to convert consumers at the point of sale.
The stand-out activation in Malaysia Airlines' three-season partnership with Liverpool was a spring 2018 contest that incentivised fans to create and share their unique Liverpool cheers.
The Petronas Yamaha Sepang Racing Team are giving their smaller sponsors flexibility but say future contracts may offer less latitude
Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament
The Malaysia Super League football competition has signed up Malaysian bank CIMB as title sponsor of its Super League competition
Telekom Malaysia (TM)’s association with the Malaysia Football League (MFL) has been revived in a new sponsorship and broadcast rights contract.