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UFC strikes new AirAsia sponsorship deal

Valentina Shevchenko in action at the UFC 266 event in Las Vegas. (Photo by Alex Bierens de Haan/Getty Images)

The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next month.

The sponsorship agreement sees the AirAsia Super App, the airline’s one-stop-shop for lifestyle and travel needs, become the designated travel app of the mixed martial arts promotion in the Asia-Pacific region.

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